Every February, Sevier County packs a ballroom to watch neighbors it already knows take a stage they've never stood on before. Local couples train for months with professional choreographers. Three judges score them. The audience votes with their wallets. And by the end of the night, hundreds of thousands of dollars go to work in the community that raised it.
Last season, the event brought in more than $566,000 — with a generous match from Dolly Parton — for United Way of Sevier County and the twenty partner agencies it funds.
Sponsors make that night possible. In return, they get their name in front of 450 guests in the room, everyone watching the livestream, and the whole county following the campaign for months beforehand.
Star Couples fundraise for months before the show. Their events, their social posts, their local press coverage — the campaign runs from announcement through the final curtain, and sponsor brands ride along the whole way.
Business owners, elected officials, agency directors, and the families who have supported this event for nine years. These are the rooms where local reputations are built.
This isn't a national campaign with a local footnote. Funds raised go to United Way of Sevier County and the twenty agencies serving your employees, customers, and neighbors.
Every level includes recognition that runs through the full season, not just the night of the event.

United Way of Sevier County funds twenty partner agencies delivering health, education, and financial stability programs across the county. When we lift others, we create opportunity. United together, we mobilize positive change so our neighbors can thrive and have access to quality care, stable housing, food, education, financial security and more.
[ONE CONCRETE EXAMPLE: "Last year's proceeds helped fund ___, serving ___ Sevier County residents."]
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The earlier you commit, the longer your brand is in front of the county — and the sooner we can get your logo into print. Tell us where to reach you and we'll take it from there.